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The new Muratec flagship
features an interactive voice guidance system, single-pass duplex
scanner, touchscreen control panel and affordable OfficeBridge Pro
digital connectivity.
Muratec America, Inc., manufacturer of multifunction office equipment
and business productivity solutions, announces today the introduction
of the MFX-2830, a new Segment 2 copier-based MFP. The MFX-2830
replaces the MFX-2530 in the Muratec product line-up, and offers
high-speed print/copying capabilities, professional finishing options,
intuitive user guidance features and a host of digital connectivity
capabilities. |
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Plano, TX (September 7, 2004) — “We couldn’t be
more excited about introducing this product in North America,” says
Henry Mori, Muratec America president and CEO. “Our dealers have for
some time expressed an interest in having a product like this from us.
This machine has been responsible for dramatically increasing our
Segment 2 unit sales in Japan and we expect this success to carry over
to the North America market.”
According to Jim D’Emidio, Muratec America vice president of sales and
marketing, the introduction of the MFX-2830 fits with the company’s
overall strategy of being the “number one, number two.”
“We believe in the value we provide our dealers as a secondary product
line manufacturer,” D’Emidio explains. “But we also believe that value
extends beyond the business-level fax machines and Segment 1 MFPs that
we have been so successful with.”
“The MFX-2830 is a legitimate Segment 2 copier that gives both our
large and small dealers an additional option beyond what their primary
manufacturers offer,” he adds. “With all the industry consolidation
going on and many manufacturers expanding their direct sales efforts,
we believe that dealers will benefit by having options like the
MFX-2830 to differentiate themselves.”
Key features of the MFX-2830 include:
*28 copies per minute
*Single-pass duplex scanner
*Interactive voice guidance system
*Intuitive touchscreen operation
*Large, flexible paper capacity
*OfficeBridge Pro digital connectivity
*Electronic sort, staple and punch finishing
*EasyChangeSM, high-yield consumables
*100-sheet automatic document feeder
*Standard local PC printing and scanning
The most unique feature of the MFX-2830 is the interactive voice
guidance system. This feature, which has proven very popular in the
Japanese domestic market release of the product, helps users with
operational features, programming functions and troubleshooting. It is
considered ‘interactive’ in the sense that users are guided
step-by-step via voice prompt; once a function or requirement is
completed, the voice guidance system instructs users what to do next.
“This feature goes beyond the ‘your door is ajar’ voice prompts found
in cars several years ago,” explains Harry Nakanishi, Muratec America
vice president of technology and product development. “Both end-users
and dealer sales reps will find the feature helpful in learning the
full capabilities of the machine and in resolving the occasional paper
jam or maintenance issue. And, of course, you can always turn it off.”
The MFX-2830 benefits from the affordable digital connectivity of the
OfficeBridge Pro option. Part of the OfficeBridge suite of digital
connectivity solutions, OfficeBridge Pro has an MSRP of $1,350 and
expands the capabilities of the MFX-2830 to include network printing,
scan to e-mail, network scanning, inbound fax routing and workflow
management, desktop and Internet faxing – all through an intuitive
browser-based interface.
“The connectivity rate of our Segment 1 MFPs is approaching 75% with
the OfficeBridge applications,” says D’Emidio. “When you consider the
price point and the features OfficeBridge Pro brings to the MFX-2830,
we’re confident our dealers will have a good deal of success with this
combination.”
The MFX-2830 also offers additional standard features like a large
touchscreen control panel, single-pass duplex scanner, flexible paper
capacity and high-speed fax communications. The machine has a list MSRP
of $6,995 with high-yield, aggressively priced consumables.
“The introduction of the MFX-2830 is the first of many new products
that Muratec will announce over the coming months,” D’Emidio adds.
“This is an excellent time for dealers to consider adding Muratec to
their product line.”
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